Marketing Archive

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What Are The Benefits Of Custom Vinyl Banners Printing?

Showcasing has dependably been a pivotal angle in business achievement. Indeed, even the best and most significant organizations can't get by without high advertising systems. An advertising methodology must guarantee mass intrigue and highest reach to the intended interest group, say specialists at RSF Packaging, a main standard printing specialist co-op.

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Content vs Keywords vs Backlinks

When you start Content vs Keywords vs Backlinks blogging and you want to earn some money at the same time, there are three basic things to pay special attention to. I know what you’re thinking – here comes the “pay attention, basic tips, three steps to sucsess” rubbish. Well, I sincerely hope not.

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In Search of the Perfect WordPress Theme

Well… I spent a good chunk of the day scoping out WordPress themes to no avail. I’ve seen so many Close But No Cigar layouts that it’s depressing. What I want to do isn’t elaborate at all: 1. A spare-looking theme that doesn’t have a lot of distractions. 2. A narrow, customizable

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The people you are marketers to don’t really care about you

It’s a harsh reality and one that marketers are not ready to accept for the most part. The people you are trying to communicate with on social media or email or any other channel don’t really care about you or what you have to offer. They want to know “what’s in it

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Do you really want an agency as the voice of your brand ?

Who should implement your social media strategy ? A PR agency ? An ad agency ? A digital agency ? The answer is any agency can launch your social media program and be the arms and legs of your brand but do you really want an agency to be the voice of

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How to Changing customer expectations

Marketers see changing customer expectations— for product quality, value for money, price and customer service—as the most widespread change and the one that will have the most lasting impact on marketing strategy. That statement is from a report from Accenture called Onward and Upward Marketing Transformation and it’s what I have been

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AOL and Yahoo: Epic failures due to lack of vision

If you need a lesson on the dangers of ignoring change look no further than AOL and Yahoo. Last week AOL wrote off $1 billion and the exodus of talent from Yahoo continues. This is what happens when you ignore changes to the marketplace but most of all when you ignore changes

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Market and brand leadership in an empowered consumer world

“You don’t control your brand empowered consumer”, “we need a Facebook page with lots of followers to meet brand objectives”, “we need to do more with less”. You have probably heard these expressions way too much over the last year. Marketing to consumers today can best be summed up by the fact

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Local Small Business Internet Marketing Services Internet Marketing

Internet Marketing is basically marketing of products or services on the Internet and has been around since 1996. The prime objective while using Internet Marketing is to find targeted website traffic. Internet marketing is a growing business mainly because more and more people use the Internet every day.

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Brand leadership: lead, adapt of get the hell out of the way

The headline for the story on CNN.com could not revealing ” Microsoft is a dying consumer brand . ” Consumers have turned their backs on Microsoft. A company that once It symbolizes the future is now live in the past . Microsoft has been late to the game in crucial modern technologies

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Women are not telling marketers what they need to hear

I personally loved the Dove marketing campaign that used everyday women in their ads instead of pencil thin models who were airbrushed. I was surprised to learn, however, that the Dove campaign was not successful in meeting business objectives even though it created a lot of buzz in Means Communication. ” You

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Some brands to consumers: Will you marry me ?

Millions of people have developed long-lasting, committed relationships with a product or service. These brand marriages generate huge profits as long as the brand continues to provide the consumer with what he or she needs and values. For example, Coca-Cola is worth more to Wall Street than the value of its workforce,

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Shopper marketing is an oxymoron

62% of shoppers search for deals digitally before at least half of their shopping trips but despite the continued growth of digital media, shopper marketing projects as the fastest-growing area of Marketing investment for the buyer of packaged products for the next three years. Let’s call shopper marketing for what it really