deliberate release a website that can’t be found by any of the major search engines could hardly be the goal of any website owner. That would be akin to opening a mail-order business and not sending a catalog or a business opening and the publication of phone number or address. On the Internet, the major search The motors are the equivalent of the yellow pages, and listings on search engines are just as valuable for garnering
New business. No matter how beautiful and interactive company’s new website is, if it can’t be found in one or more of the major search engines, then you might also put a billboard in the woods.
Pages with frames, scripts, tables, and lots of graphics present special problems to website publishers and search engines. With frame-enhanced web pages, the main
usually paper contains references to files a browser loads into each frame. With scripts, the code is often located at the top of the code for the web page in the place of the all-important descriptive text. With graphics-intensive pages, room for text on the page is limited.
Although some search engines are smart enough to understand and properly handle frame-enhanced pages, scripts, and graphics-intensive pages, such search engines are more the exception than the rule. Fortunately, you can get your web page noticed without eliminating frames, scripts, or your wonderful graphics. One way or you to do this is through a use of META tags. However, there are a few element-specific tricks that you may want to consider as well, including:
• Dealing with frame issues
• Dealing with scripts
• Keep tables under control card handling problems
Handling Problems with Frames
Frames present a bit of a challenge for many Search engines. If a Website is generated on the basis of frames, you define a frameset and frames. The frameset specifies the location and dimension of each frame. However, some search engines are unable to see past the frame – side, that is, they can not find the related frame pages. At this point, the rest of your website become effectively invisible to the search engines.
One way to deal with frames is to always remember to include an NOFRAMES tag. Using this tag, you can specify text that search engines and visitors with old browsers can see. The NOFRAMES tag allows browsers and search engines that can’t understand frames to display other text so the page doesn’t become a dead end.
Working Around Integration scripts great scripts on their existing sites another problem for search engines. Since most people place their scripts at the top of their web pages, the script pushes the content for the rest of the web page down. Unfortunately, many search engines don’t scan your entire page when indexing your website. This can result in the search engines missing out on most of your Web page’s content.
One way to deal with this issue is to move your scripts, when possible, further down in your Web pages. Another option to consider is to externalize your scripts and call them from within your HTML Web pages.
Preventing Problems with Your Tables
Tables present search engines with a similar obstacle to that presented by scripts. Tables are pushed further down from search engine’s point of view, potentially pushing your content out of view. The best way to deal with this situation is to try and move your tables further down in your pages and make sure that, where possible, your tables include references to your keywords and phrases.
Working Around Your Graphics and Image Maps
As if frames, scripts, and tables weren’t enough, search engines also have trouble with graphics. From a search engine’s point of view, the only thing that matters on your Web pages is text. Graphics are ignored. You can create stunning Web pages that present all sorts of information in the form of graphics and search engines won’t see a bit of it.
Graphics also take a time to load. They take even longer to people visit your site, use a dial-up connection. lots visitors will leave your Web site if it takes too long for your graphics to load. To prevent this from happening, try keeping the total size of your main page and any other high-level pages below 50KB.
Consider the importance of balancing presentation with content when you are designing your web pages, because It is the content based on the text, the view of search engines and use to rate the relevancy of your web pages. One way to help mitigate the effectiveness of graphics is to always supply a descriptive ALT tag that includes your keyword phrases for every graphic on your web pages. This way, search engines will be able to read and index alternative information regarding the content of your web pages.
If you make use of image maps as a navigation tool for providing access to your web pages, you are presenting another problem for search engines. Once again, the search engine won’t be able to view links that you have established via your image map and, therefore, will not be able to locate and index your other web pages. One good way of working around this problem is to provide a text-based set of links to your web pages at the bottom of each of your web pages. The text links don’t need to be anything fancy. The important thing is to give search engines a way to find your other web pages.
One other technique that you may want to consider is to create a sitemap for your website and to submit the sitemap to each search engine along with your main web pages. By creating and submitting a sitemap, you ensure that the search engines will be able to locate every page on your website.
The Bottom Line: Keep It User-Friendly Search engines are content hungry and hard to impress with awesome graphics. Your site will be more search engine friendly if your pages are most user-friendly.
If your site includes enough alternative text that a blind person hearing about your site can understand its content, your site is understandable to search engines.
With this in mind, make every effort to ensure that your site is easy to navigate and easy to read. If you design a site that is appealing to the eye and accessible on all types of connections, you will find that it is attractive to search engines.