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Market and brand leadership in an empowered consumer world

“You don’t control your brand empowered consumer”, “we need a Facebook page with lots of followers to meet brand objectives”, “we need to do more with less”. You have probably heard these expressions way too much over the last year. Marketing to consumers today can best be summed up by the fact

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Make Sure The Search Engines See Your Website!

In the past few days I have run across two blogs of people I know who had mistakenly told Google and all of the other search engines

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Local Small Business Internet Marketing Services Internet Marketing

Internet Marketing is basically marketing of products or services on the Internet and has been around since 1996. The prime objective while using Internet Marketing is to find targeted website traffic. Internet marketing is a growing business mainly because more and more people use the Internet every day.

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To use supercharge Google Custom Search blog Network Interlinking

By now you probably know that one of the most important strategies you can use to improve your website SEO is to interlink your posts – linking back to the oldest records when new jobs and created the oldest edition will posts to link forward to newer posts. Without an effective interlinking

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How To Optimize Landing Page Keywords

In order to earn a second income online, you need to maximize your traffic – Targeted traffic is the best kind of Internet traffic . Much of my success is enabled by building landing pages to save me money – and then work hard to drive traffic to those pages. One of

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How to find internal PageRank for all pages of your site

PageRank (PR) is a Google trademarked term that simply refers the general meaning of a web page . PageRank games an important part of any money-making strategy in two significant ways: 1. The higher your PR the more leverage you will have with advertisers and other partners. Blogs or other websites with

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Brand leadership: lead, adapt of get the hell out of the way

The headline for the story on CNN.com could not revealing ” Microsoft is a dying consumer brand . ” Consumers have turned their backs on Microsoft. A company that once It symbolizes the future is now live in the past . Microsoft has been late to the game in crucial modern technologies

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Nice view, but it is difficult to observe the

deliberate release a website that can’t be found by any of the major search engines could hardly be the goal of any website owner. That would be akin to opening a mail-order business and not sending a catalog or a business opening and the publication of phone number or address. On the

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Women are not telling marketers what they need to hear

I personally loved the Dove marketing campaign that used everyday women in their ads instead of pencil thin models who were airbrushed. I was surprised to learn, however, that the Dove campaign was not successful in meeting business objectives even though it created a lot of buzz in Means Communication. ” You

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Will consumers share personal information for more relevant ads ?

If consumers have more power and control, personal information should flow more efficiently to the benefit of both consumers and advertisers, who will be able to more accurately aim their ads. The key question is are consumers really willing to share their personal information with advertisers to get more personally relevant ads

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Some brands to consumers: Will you marry me ?

Millions of people have developed long-lasting, committed relationships with a product or service. These brand marriages generate huge profits as long as the brand continues to provide the consumer with what he or she needs and values. For example, Coca-Cola is worth more to Wall Street than the value of its workforce,

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Shopper marketing is an oxymoron

62% of shoppers search for deals digitally before at least half of their shopping trips but despite the continued growth of digital media, shopper marketing projects as the fastest-growing area of Marketing investment for the buyer of packaged products for the next three years. Let’s call shopper marketing for what it really

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More than half of branded social media programs will fail

“By 2010 more than half of companies that have established fail an online community as an agent for the transaction change, ultimately eroding customer value. Rushing into Social computing initiatives without clearly defined services for both the company and the customer will be the biggest Cause of failure ” Jacob Morgan Chess